Let’s Talk About Leadership and Media Strategies!

Hello again, everyone! Before I go into detail about this blog, I want to share a little bit about myself for those of you who are new to the blog. I graduated from Troy University in July 2013 with my bachelor’s degree in English (Professional Writing Emphasis), and I minored in Criminal Justice. I was accepted into Troy’s Strategic Communication graduate program in August 2013, and expect to complete the program in December 2014. I’ve been debating whether to pursue a second master’s degree in Technical and Professional Communication from Auburn University, which would round out my studies across the communications spectrum.

My graduate classes have started again and this time I’ll be discussing different aspects of leadership and media strategies. In my blog posts from my previous course, I talked about the various changes and new developments in the field of strategic communications and emerging media. My new blog posts will encompass many of these topics and will show how strategic communicators use current and emerging technologies to convey messages to their audiences. To be specific, some of these topics will include diffusion of innovation, word-of-mouth marketing, social influence, and viral communication.

I’ll post a new blog entry each week here at satoyarclanton.blogspot.com. Please feel free to post your comments on the topics that I discuss, because there are so many different aspects and types of communication, and people communicate in different ways using these different aspects and types. Because the communication and media fields change so rapidly, communication methods that were once considered new and innovating, like e-mail and cell phones, can now be considered “traditional” forms of media. In our changing society, it’s important for us to know about and understand these changing trends in the fields of communication and media so that we will be able to communicate effectively. I hope you all enjoy reading my blog as I post new entries, and I look forward to your feedback.