Saturday, October 12, 2013

Final Thoughts...For Now

Good evening, everyone! I hope you all have enjoyed reading my blog on strategic communication and emerging media. This will be my last blog post for a while, as my graduate course has ended. I want to sum up some of the things that I have learned over the past nine weeks, namely about technology and its usage in society and in communications. Technology is everywhere, and we are unable to avoid it, no matter what we do to try. We are reliant on several forms of technology, such as alarm clocks, coffeepots, cars, and computers. We need some type of technology to handle different aspects of our daily lives, such as work, banking, shopping, healthcare, etc. Without technology, much of our society, and the world, would come to a standstill.

The last assignment for this class involved viewing three videos, and one of them was a YouTube video featuring an amalgamation of AT&T commercials from 1993 (http://www.youtube.com/watch?v=5MnQ8EkwXJ0). I remember many of these commercials from my childhood, and back then, I was amazed at the different types of technological innovations the world had to offer. I used to imagine myself using the various technologies in my adult life, thinking that it would be so cool to be able to use a video phone or a car phone. Ah, the mind of a child… Who would have thought that twenty years later we would see many of these projected inventions being used on a daily basis? It’s amazing when you think about it, huh? Back then, it was novel to see any of these inventions, and only the rich (or well off) and famous had them, so it was no problem to go about daily life without these things for regular people. Now, nearly everyone has some version of these technologies, and we have become jaded concerning them, and we often take them for granted.

Think about it: what would you do without your computer or your smartphone? Would you be able to carry on your daily activities without the Internet? How often do you think of the value or importance of the technology we have available to us? Our society relies so much on media that it would seem unfathomable to go a day without them. Even in my personal life, I have noticed how I am always plugged in to the Internet through some form of digital technology. I always have my smartphone with me, and when I do not have my laptop, I have my NOOK. Sometimes I wonder, why have we become so ensconced with maintaining some type of connection? As a person, I find that this constant connection becomes burdensome at times, but as a future communication strategist, I know that having this connection is vital to staying ahead of the curve when it comes to current and emerging media.

In his TED video, “The next 5,000 days of the web,” Kevin Kelly stated, “Every screen in the world is looking into the one machine. These are all basically portals into that one machine” (Kelly, 2007, “The next 5,000 days”), meaning we have to think of the Internet as a machine and our mobile devices as portals into this machine. How does this relate to communication strategists? Media changes on a constant basis, and we see the current forms of traditional media slowing phasing out and becoming irrelevant as newer, digital formats emerge. Many of these digital formats include such devices as the Google Glass and the Google Watch (http://www.techradar.com/us/news/portable-devices/google-watch-release-date-news-and-rumours-1151012). With things like the news, magazines, and radio, transitioning to digital formats, it is important for communication strategists to be able to use these devices (portals) effectively and strategically in order to tap into the machine (Internet) to communicate to the masses.

During my undergraduate program, I studied technical and professional communication, and I learned a great deal about the importance of clear, concise, and correct communication. That program served as a backdrop for my graduate program, which has shown me the other side of the communication spectrum. The things I learned in my graduate courses over these past nine weeks have given me a greater understanding of the importance of being able to communicate effectively, especially when it comes to topics such as media convergence, branding, crowdsourcing, and social media, to name a few. Although this blog was a requirement for my graduate course, I thoroughly enjoyed writing about the weekly topics we discussed in class. I have learned so much in the last nine weeks, and I hope I have been able to help you learn more about strategic communication, too, especially about the role of technology in our daily communications. While I have no more classes until January, I do plan to continue writing about different topics involving strategic communication and emerging media, just not as frequently. Thank you for taking the time out to read my blog, and I hope to write to you again soon!

Reference

Kelly, Kevin. (2007, December). “The next 5,000 days of the web.” TED Partner Series. TED Conferences, LLC. Retrieved from http://www.ted.com/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html

Sunday, October 6, 2013

The Advantages and Disadvantages of Children’s Use of Technology

I want to touch on a familiar topic that you may find interesting: technology and children. Many of you may think that technology is great and that all children should be able to use the different technologies out there, while some of you feel that technology has held our children back from reaching their full potentials. In the last discussion forum in my class, the professor asked three questions about the use of technology by children, and they all got me to thinking about the benefits and disadvantages of technology:
  • What are some of the things a parent can do to maximize the benefits of technology with their children while minimizing the harmful effects from technology?
  • One of the readings this week talked about imagination in children being replaced by PCs. Do you agree with this generalization? If so, what can we do to encourage imaginative play in our children?
  • Several of the readings suggested that technology appears to be somewhat intuitive to small children today. On the other hand, it is increasingly complex to older people. The only similarity is how the old and young consume online content is that both groups tend to be very "trusting" and somewhat naive when dealing with online content. What can parents, educators and scholars do to help warn the very young and old about the dangers of digital communications?

These three questions raise some very important issues concerning children and technology. I would be remiss not to write on this subject, especially considering my husband and I have three children.

Technology seems to have taken over every aspect of our lives, including our children’s lives. Our children are ages 7, 6, and 3, and they all know how to use our cell phones, tablets, and laptop to a degree respective to their ages. One of our main concerns as parents is making sure that these media platforms are beneficial to our children’s education and imaginations. Too often, we see children that know how to operate digital technology but have trouble reading, writing, and thinking critically. Our boys are old enough to watch shows like SpongeBob, Power Rangers, Sanjay and Craig, etc., all of which we feel do not give them any educational benefits, but they want to visit the websites for these shows to play games associated with the shows, and sometimes we indulge them. I am fine with the games on Nickelodeon’s website because there are games that challenge them to strategize and to think critically, but I have banned them from logging on to Cartoon Network, because there are too many shows on that channel that are highly inappropriate for children to watch. 

One of our rules we set for our children when using these media is to look at something educational. I feel it is our responsibility to ensure that they visit websites and use apps that offer enrichment. My boys’ teachers give us websites that we can use at home, like www.starfall.com and www.ABCya.com, that offer additional practice on all the subjects they study in school. I also signed up for ABCMouse.com so that my three-year-old can learn even more than what we and her Head Start teachers are already teaching her. I especially like ABCMouse.com because it teaches her all of the fundamentals a preschooler should know in preparation for kindergarten, and it teaches her the basics of how to use a wired mouse. There are also toys that incorporate different technological advances to teach children basics like ABCs, 123s, shapes, colors, and emotions. My daughter has three different stuffed animals that teach her these things through song and dance. One of them, the LeapFrog My Pal Violet, actually teaches her how to spell her name. Cool, huh? With all of this computer time and involvement with technology, there comes the need for boundaries, especially on time limits, on what they play with,  and on what they are viewing. 

(from left to right) My daughter's Fisher Price Laugh & Learn Love to Play Puppy (http://www.fisher-price.com/en_US/brands/laughandlearn/products/30407), her VTech Peek at Me Bunny (http://www.vtechkids.com/product/detail/1939/Peek_at_Me_Bunny), and her Leapfrog My Pal Violet (http://shop.leapfrog.com/leapfrog/jump/My-Pal-Scout-%26-Violet/productDetail/Toddler-Toys-Sale/lfprod19156/cat800014?selectedColor=&selectedSize=&navAction=push&navCount=0&categoryNav=false)
Without these boundaries, children become addicted into the digital world and miss life and opportunities for learning and imaginative play. Don’t get me wrong, technology is awesome and there is nothing wrong with it. It is the use and abuse of technology that causes problems. Often, I see how parents plop their children in front of a TV and allow their children to watch cartoons for hours on end, while parents with older children fail to check their children’s use of PCs, mobile phones, and other digital devices. Why is this a common occurrence? We can attribute this to the fact that many of us parents came of age during the Internet age (McMillan & Morrison, 2008, p. 78), and our children are reaping the benefits of advanced technology.

I was born in the 1980s, and I witnessed the birth of the Internet and its slow but steady rise in popularity. I remember when we first had access to the Internet in my computer science class, which was back in the mid-1990s. As I think back, I see how amazing the Internet seemed in our eyes, and it was equally awe-inspiring when we were able to search for different topics and get the information we were looking for.  As I got older, I used the Internet more and more, especially to write research papers, but more so to connect with my friends on the new social media sites that were appearing (i.e. MySpace, hi5, kiwibox). Looking back, I see how I was slowing becoming addicted, to an extent, to the use of the Internet. In their article, “Coming of age with the Internet,” which was published in New Media and Society in 2008, Sally J. McMillan and Margaret Morrison discuss the Internet and its integration into the lives of those people who grew up alongside the Internet. Their study found that many of the “participants saw themselves as relative dinosaurs by comparison to their younger relatives who are learning technology at a much younger age” (McMillan & Morrison, 2008, p. 80). We see this to be true in our children now, who are growing up as technological innovations emerge on the scene.

With so many innovations and with so much technology integrated in our lives, especially through PCs, it is easy to suggest that our children’s imaginations are slowing being replaced with PCs. However, I disagree with this generalization, because I have witnessed in my own children how computers have enhanced their imaginations. My children all know how to use digital technology to some extent, and I have noticed how once they finish using the computer, cell phone, or tablet, they will go outside or to their room and play out what they have learned on the educational apps or websites they had visited. They took what they learned and integrated it into their daily play. 

In her TED video, Shilo Shiv Suleman describes Khoya, an interactive book app that allows children to enter the stories they read. This app works by integrating the app and actual outdoor play, “linking together magic, the earth and technology” (Suleman, 2011, “Using tech”). I thought this was an awesome idea, because children of this generation, many of them having grown up along with the Internet, have become so technically dependent and integrated that they have no idea what it means to have fun without some type of digital hardware. They do not know how to go outside and use their imaginations. Parents could use apps like these to encourage and enhance imaginative play and critical thinking in their children.

With the ready availability of technology, it is easy for our children to fall into danger. There are several predators out in the world that look for naïve, unsuspecting children to prey on, so it is very important that we as parents, educators, and scholars make sure that the proper programs and parental controls are put in place to block inappropriate content. This is easy to do with younger children, but trying to do this poses a greater problem with older children and teenagers. In their article, “The Role of Mobile Phones in Family Communication,” which was published in Children and Society in 2009, Kerry Devitt and Debi Roker found that “many young people and parents considered that a young person might have a sense of ‘false security’ in having a mobile phone, and take more risks as a result” (p. 200). 

I found this to be true because I also felt that same sense of security with my cell phone as a teenager. The authors also found that parents believed that “they had less control over their child’s private life as a result of mobile phones, and were often wary about what might be being planned without their knowledge. I also took more risks than I normally would because I had a cell phone. In hindsight, I see how I had too much freedom as a teenager with my cell phone and put myself in danger with the blatant disregard for my safety because of trusting in its ability to connect me to safety (i.e. my parents, the police). Again, boundaries come into play, as they are key to ensuring our children’s safety in the digital world.

Technology provides users with so many opportunities to do great things, and it is a great asset to have in the home and in schools, especially for our children. It gives parents the ability to enhance their children’s minds and foster imaginative play, and it gives educators the tools they need to enrich their class curricula. Technology has its many advantages, but there are also risks involved with using it, so it is imperative that parents and educators find ways to protect their children and students from the potential pitfalls of technology. I believe that a hybrid of technology and “normal” child’s play is our best bet for ensuring that our children have the best of both worlds. Don’t you agree?

References

Devitt, Kerry & Debi Roker. (2009). “The role of mobile phones in family communication.” Children and Society 23: 189-202. DOI: 10.1111/j.1099-0860.2008.00166.x

McMillan, Sally J. & Margaret Morrison. (2008). “Coming of age with the Internet: A qualitative exploration of how the Internet has become an integral part of young people’s lives.” New Media and Society 8(1): 73-95. DOI: 10.1177/1461444806059871

Suleman, Shilo Shiv. (2011, December). “Using tech to enable dreaming.” TED Conferences, LLC. Podcast retrieved from http://www.ted.com/talks/shilo_shiv_suleman_using_tech_to_enable_dreaming.html?quote=1330